What are testers?
Testers are the same original fragrances that you find in full size perfume
bottles with incredibly low prices. Fragrance companies manufacture testers to
promote their products. Testers may come in a variety sizes and forms of packing
- some come with simple marketing packaging with or without a cap, whereas
others are ornately wrapped; regardless, the quality of the perfumes themselves
are not affected at all. All testers are sold unused, with the entire original
quantity in the container. If you're purchasing for yourself, or just don't need
the box, testers are a great way for you to get the same amount of quality
fragrance at an even deeper discount.
Are your products genuine brands?
All our products are original brand names. We only carry genuine brand name
perfumes and colognes. Absolutely NO imitations or knock-offs.
Please Note: Products are NOT always exactly as shown in the photographs.
We try to be as accurate as possible with photos but do not always have a
picture of individual sizes, body lotions, shower gels, etc. So we have shown a
generic picture to indicate a line of products.
What is the difference between EDP & EDT?
The differences are simply a matter of the amount or concentration of oils in
the fragrance. These oils are called "juice." The highest concentration of
"juice" is in perfume (or parfum). Next would be Eau de Parfum, then Eau de
Toilette, and finally Eau de Cologne. Actually, Eau de Toilette and Eau de
Cologne are generally interchangeable, particularly in Men's fragrances. After
Shave has the least amount of oils. The higher the concentration of "juice" the
longer your fragrance will last, and the less you need to apply.
What do fragrance notes refer to?
Fragrances are comprised of many different scents, these scents are called
"notes." · Top notes are very light and last just a few minutes (5-10 minutes).
· Middle notes become apparent in about 15 minutes after application. These can
last up to an hour or more. Bottom notes are the heavier ingredients. These last
the longest, usually for several hours.
How can I keep my fragrance from going bad?
Keep your fragrance in a cool, dry area, and away from windows as sunlight can
unbalance the various ingredients. An opened bottle should be kept in its box to
insure a longer shelf life.
How long can I keep my fragrance stored?
Fragrances don't last forever. There are certain precautions though that
will ensure the quality of the fragrance. Keep the bottle in a dry, dark place.
Heat can also destroy a fragrance so keep it from extreme temperatures.
Fragrances usually last 3 years from the date they were manufactured.
What were the early uses of perfumes?
There has always been a trade in scents and by the year 2002 perfume had become
a $10 billion industry. Today women have fragrance wardrobes of at least six
different perfumes, rather than a single signature perfume, keeping one special
perfume for occasion moments. People have used perfume, oils and unguents on
their bodies for thousands of years in lesser or greater amounts dependant on
fashion whims. The early Egyptians used perfumed balms as part of religious
ceremonies and later as part of pre love making preparations. Myrrh and
Frankincense were exuded gums from trees used to scent the atmosphere in
rituals. Other plants such as rose and peppermint were steeped in oils until a
perfumed unguent formed. The unguent was then rubbed into the skin. It's
interesting to note that perfume has come full circle today as more and more of
us seek out high quality aromatherapy perfumed oils to use in exactly the same
way as our ancestors did.
Products that enhance the feel of skin and the smell of the body have been
highly valued in every culture. Trade routes introduced spices to other parts of
the world and a wider range of scents could be made. In the past people often
mixed their own potions using home methods creating their own aromatherapy
products. Many homes had a still room where essences were steeped out of flowers
and herbs. Perfume fell out of use during early Christianity, but was revived in
the medieval period. By the 1600s scents were applied to objects such as
furniture, gloves and fans. In the Georgian Era non greasy eau de cologne was
developed and it had many uses from bath essence to mouthwash.
Have there been chemical advances in perfumery?
Yes during the late 19th century was the first real era of perfume as we know it
when new scents were created because of advances in organic chemistry knowledge.
Synthetic perfume products were used in place of certain hard to find or
expensive ingredients. At the same time a similar chemical knowledge development
happened in textile printing dyes.
Grasse in Provence, France became a centre for flower and herb growing for the
perfume industry. The men who treated leathers in the same area found the smells
so bad they perfumed themselves and the leathers. They were knowledgeable about
making the botanical essences and were the early perfume noses. But it was only
in the C20th that scents and designer perfumes were really mass produced. Before
that, the few trade names that existed were Coty and Yardley who made fairly
light scents with familiar smells.<
What is perfume and cologne made from?
* Perfume is made from about 78% to 95% of specially denatured ethyl alcohol and
a remainder of essential oils.
* Perfume is the costliest form of fragrance with 22% of essential oils.
* Eau de Parfum (EDP), comes next with between 15 and 22% essential oils.
* Eau de Toilette (EDT) with 8 to 15% oils.
* Eau de Cologne has just 4% essential oils.
* Eau Fraiche which has 1 to 3% essential oils, is the lightest dilution of
fragrance.
Many new perfumes are promoted as EDPs and an EDT is not always produced as
there has been a vogue for Eau de Parfum as individuals want a more lasting
signature. There are major fragrance categories - Floral, Oriental, Floriental,
Chypre, Green Marine and Fruit. Typical plant products include anise, bay leaf,
bergamot, cardamom, cedar wood, eucalyptus, frankincense, gardenia, geranium,
iris, jasmine, lavender, lemon, lilac, lily, lily of the valley, magnolia, moss,
neroli, orange, orris, patchouli, pine, raspberry, rose, sage, sandalwood,
tuberose, vanilla, violet and ylang-ylang.
Typical animal products used in perfume include musk from the male musk deer,
ambergris from sperm whales, castoreum a secretion of the beaver and civet from
the civet cat. All are used as fixatives and add an indefinable mystery to the
smell at the same time.
How do I apply my fragrance?
When you apply perfumes apply them to pulse points such as the folds in the
crook of your elbow and back of knees, wrist, neck and cleavage. Make sure you
do not rub wrists together as this crushes the smell. Spraying a little into the
air is also good if you walk straight into the perfume. This helps to diffuse it
over your body. Do not simply apply to the neck always work up the body as the
scent rises. Also consider wearing in your bra a small ball of perfume
impregnated cotton wool.
Consider layering perfumes. Use all the same perfume in various products. Begin
with shower or bath gel and then rub in body lotion or spray with a matching
after bath spray. Finally apply the scent preferably as perfume or EDP. I find
that the use of body lotion makes you feel really scented and it is probably to
do with starting at the feet and applying the scent all over allowing the scent
to rise. It also makes you feel extra special and very pampered.
Keep bottles tightly stopped, away from direct heat and out of sunlight. You
will certainly know when they have gone off as you'll notice that you do not get
that lovely boost of heavenly scent when you spray or dab and the fragrance will
look darker in the bottle. Some perfumes come in blue or opaque bottles and
these store perfume well.
Try to choose perfumes that suit you, not your friends or family. Test a perfume
in a store and then walk around for a minimum of ten minutes. Some perfumes take
more like half an hour or an hour to truly develop. For example, Boudoir by
Vivienne Westwood, Jicky by Guerlain and Must de Cartier are all ones I love
after an hour, but am not convinced on first sniff. Put a few drops of perfume
onto an oil burner to scent your bedroom. At Christmas use musky oriental room
fragrances in the form of perfumed incense sticks, candle or sprays to enhance
the familiar associated yuletide seasonal smells of cinnamon, orange oil, pine,
frankincense and myrrh.
What is the history of some of the famous early perfumes?
Ernest Beaux created Chanel No. 5 for Coco Chanel in 1921. It has a floral
top note of ylang-ylang and neroli, with a heart of blends of jasmine and rose
all above a woody base of sandalwood and vetiver. Chanel believed women should
wear perfume wherever they hoped to be kissed. Today Chanel No.5 sells a bottle
every 30 seconds. In recent years Chanel No. 5 has been marketed as a spray with
two refills in an effort to have it recognized as an essential everyday
finishing touch rather than a precious scent to be used sparingly.
One of my favourites is Guerlain's Shalimar launched first in 1925 and
re-launched in 2001. It's a refined oriental feminine fragrance with iris,
vanilla, and rose. It has the wonderful Guerlain quality that never dates and
always gets compliments. I still think it's one of the very best Guerlain
perfumes. They are all particularly wonderful and each seems to develop with the
individual. Maybe it really is because the secret ingredient called Guerlinade
the X factor that is added to every new perfume bearing the Guerlain name, makes
it smell like a truly sense hitting perfume unlike later unisex creations.
In 1932 Dana made the exotic Tabu, Worth made the memorable Je Reviens which
remained popular in the 50s and 60s and in 1934 Elizabeth Arden developed Blue
Grass. All are still sold today. Later Molyneux and Schiaparelli and other
designers produced exotic perfumes in direct competition with Chanel. Jean Patou
launched Joy in 1935 and it was voted Scent of the 20th Century at the Fragrance
Foundation FiFi awards 2000.
1944 saw the introduction of Femme by Rochas. After the war lighter fresher
perfumes by Dior and Balmain which could be worn easily by day became more and
more popular with the middle classes. In 1947 Dior launched the ever popular
Miss Dior. I still love these older perfumes such as Miss Dior and the wonderful
lily Diorissimo.
Scents for Everyone
At this time the working classes still rarely used anything more exotic than the
very early scents or the new perfumes produced by cosmetic houses rather than
fashion design house couturiers.Some of the less costly perfumes had quite
pleasing scents, but they had none of the cachet of Couture house names.
Everyday prices meant that the ordinary person could afford to buy a perfume
gift from ranges by Coty, Yardley, Max Factor and Revlon and not break the bank.
Max Factor's Hypnotique and Primitif were very popular in the 1950s as was Tweed
by Lentheric, and Coty's L'Aimant. Revlon scored great success with Intimate and
Aquamarine. Intimate is still available on some Internet sites. Yardley's Lily
of the Valley or French Fern bath salts and talc were always to be found in the
Christmas stockings of the masses of working folk.
Goya also produced scents in a price conscious range. Goya's Black Rose and
Here's My Heart featured regularly in full page adverts. Many people still used
4711 Eau de Cologne, with its clean fresh smell. A 4711 roll on stick was
especially popular for summer heat perspiration before air conditioning. From
Woolworth's young teenagers bought Soir de Paris by Bourjois in its small blue
bottle. They delighted in translating the French into Evening in Paris.
Perfume to the Masses
Throughout the 1960s ordinary people began to buy perfume in quantity. People
who had never been abroad before began to spend time browsing in perfume stores
and buy perfume in duty free shops. They came home with bottles of Madame
Rochas, Worth's Je Reviens, Carven's Ma Griffe, Arpège by Lanvin, Houbigant's
Chantilly, Guerlain's Mitsouko and L'Heure Bleu, Calèche by Hermes, Sortilege,
Ecusson and Estee Lauder's Youth Dew.
Yves St. Laurent launched Y in 1964, Rive Gauche in 1968. Guy Laroche presented
Fidji in 1966. Those old favorites Chanel No.5 and Miss Dior were still best
sellers with considerable competition from products like Avon's perfume's such
as Topaze, Coty's Imprevu and in total contrast, Faberge's earthy daytime
Woodhue.
Perfumes for the 1970s
By 1977 Yves St. Laurent had put 'Opium' perfume into production and it was a
huge huge success with women everywhere. It was definitely a perfume for sultry
evenings. By contrast women enjoyed wearing perfumes like Nina Ricci's L'Air du
Temps and Nina Ricci's orange based Bigarade was popular for a while. Ô de
Lancôme, Lauder's Cinnabar, and Anais Anais by Cacharel in 1978 (the latter
beloved by schoolgirls) were all well received.
Revlon's Charlie was a top seller and the trouser wearing woman who wore it was
portrayed as a woman at ease with herself at work and play. Avon perfumes were
also popular as they were affordable, but interesting coming in huge sprays to
dainty containers for perfumed wrist creams. Max Factor's Maxi was in a similar
affordable everyday price range.Various musk based oils and scents at quite low
prices flooded chemists shops. Aviance Night Musk by Prince Matchabelli was
popular and affordable.
1980 Power Perfumes Match Power Dressers
New designer scents were marketed fiercely in the 80s and for the first time
ever, blatant erotic advertising which generated enormous attention from the
media led to the success of the 1985 Obsession campaign from Calvin Klein.
Obsession with its heavy smell of vanilla was dominant in the market. It was
equally impossible to open a magazine or Sunday supplement without being
overwhelmed by the scent of Giorgio Beverley Hills on a yellow and white striped
sample strip. Eventually Giorgio was banned from restaurants because the smell
was too dominant over food aromas.
Image and a gimmick were a specialty of the 1980s and Jean Paul Gaultier put a
perfume in a glass torso in a tin and continued to produce limited editions and
variations of the designer package. Vanderbilt a refined oriental of carnation,
rose and mimosa was put on the market in 1982 and was one of the more affordable
attractive perfumes. Lou Lou launched in 1987 was a refreshing subtle change
from the more oppressive oriental scents.
Some scents of the era like Yves St Laurent's wonderful rose with violets in
Paris have become true classics. Sultry sirens found Givenchy's Ysatis and
Guerlain's 1989 Samsara hard to beat. Champagne the perfume caused a court case
in the champagne making industry and was eventually taken off the market under
that name. It is now sold in similar packaging, but as Yvresse.
Fresher Marine Green 1990s and New Millennium Perfumes
The 1990s saw a whole new range of cleaner sharper scents which probably began
with Estee Lauder's White Linen from the 1980s. Perfumes such as L'Eau d'Issey
by Issey Miyake in 1992, Eternity and Dazzling all have a crisper scent. One
refreshing oriental fragrance was Sun Moon Stars by Lagerfeld in 1994 and the
earlier 1990 Safari by Ralph Lauren was set in one of the prettiest bottles to
grace a dressing table. Organza by Givenchy in a great bottle, launched in 1996
has the smell of a long lost much loved scent and was in competition with the
now very popular Allure from Chanel launched the same year.
The century ended with softer scents such as Cristobal by Balenciaga or unisex
perfumes such as CK One popular with urban fashion followers. In 1999 Cacharel
launched Noa Noa. Now renamed simply Noa it is a rounded floral oriental that
smells divine. New perfumes of the millennium include the lovely Kenzo Flower,
Guerlain's Mahora, Calvin Klein's Truth, Rossellini's Manifesto, Lancôme's
Miracle, Boucheron's Initial, YSL's Nu, Michaels Kor's Michael, Nina Ricci's
Premier Jour and Vivienne Westwood's exotic tempting Boudoir.
What are some fragrance myths?
A great deal of snobbery surrounds perfumes and they are often only considered
worthwhile initially if expensive and very exclusive. But the consumer is not
stupid however much the hype. If a scent smells unattractive on the individual
the consumer will not buy it. The selection of perfumes that do smell wonderful
is so great that no one has to wear the latest designer perfume if they hate the
smell. Whilst many perfumes do succeed, just as many do not. The perfume has to
be good and marketed properly to recoup initial development costs. Launching a
new perfume costs between a half and a million pounds, so the scent has to match
the mood of the era.
The $10 billion market place is so overcrowded that to keep up with the
consumer's desire for new scents and still keep mystique and a measure of
exclusivity, design houses such as Dior, Guerlain and Lancôme are now producing
limited edition perfumes for a few months only with bottles destined to become
designer items. In 2001 Dior's limited edition perfume was called Remember Me, a
lily fragrance. There is already a bottle collectors Internet trade for scent
bottles with or without perfume.A great many individuals are now seeking out
classic perfumes or specially blended oils. A classic is a perfume that has
lasted a minimum of ten years and grown to be much loved.
Some people also find that they sneeze quite violently when they wear modern
perfumes. I include myself in this category and I've found that wearing the
older perfumes designed more than 50 years ago seems to reduce the sneezing.
It's also wonderful to rediscover some of the older perfumes and sense their
depth, special individual quality and difference from the scents of today. If
only manufacturers would stop tinkering with old favorites. This may be why many
have gone back to purchasing 100% alcohol free perfume oils and mixing their own
scents.
Do you carry hard to find perfumes and colognes?
Yes we do. There is quite a bit of Internet activity of web surfers seeking
perfumes either no longer in production or not sold in some countries. It is
hard for the consumer to understand why manufacturers remove perfumes without
warning, but their reason for being is profit. If the profit margin does not
meet their ideal they ditch a perfume regardless of diehard fans. Lancôme's
wonderful original version of Magie was called Magie Mist. How I wish they would
bring the original Magie Mist back, so much more feminine, pretty, softer,
rounder and more memorable than the revamped version called Magie Noir that
makes me sneeze.
But manufacturers are in the game of making profits and if sales are slowing
they either withdraw the item or re-launch it as a new formula thought to be
more in keeping with the mood of an era. Two recent examples of this are Ô de
Lancôme and Yves St Laurent's Opium, both of which have been updated in 2000-1.
If you want the old versions get a stock in now. Venezia and Cacharel's Lou Lou
have also been withdrawn not so long ago, so if you see it and like it, get it
in.

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